Your War, Your Way

The campaign leveraged the tagline "Your War, Your Way" to represent the variety of ways gamers can play the game, the rich selection of Mons to collect, and the highly competitive player vs player nature of the title.

The Trailer

The campaign leveraged Dave Franco and Alison Brie's rising star status and their real-life relationship off-screen. CLICK TO WATCH

Behind-The-Scenes

A BTS piece captured the fun and reinforced the campaign's goals for fans. CLICK TO WATCH

Carl's Jr. / Hardee's Integration

A partnership with Carl's Jr. & Hardee's put the game into the national spotlight with a collectible drink cup included with meals and in-restaurant call-outs for the campaign.

Carl's Jr. / Hardee's Homepage Present

The campaign assets were featured online and via social media for both restaurants.

Times Square Takeover

The campaign took over Times Square with a unique media buy that leveraged the full space to tell the campaign's story.

Los Angeles Wallscape

In Los Angeles, the campaign took over an iconic wall-scape in Hollywood to tease and then reveal Dave and Alison's participation in the campaign.